First-to-Market Intelligent Surface Disinfectant Device to Reduce Contamination and Restore Consumer Confidence
99point9, founded by Eric Wilkinson, Richard Grogan, and Simon Sassoon, is a UK-based SME that aims to capitalize on the heightened awareness of public hygiene standards due to pandemic concerns. The founders bring backgrounds in entrepreneurship, management, and venture capitalism to create a unique set of automatic disinfectant devices. These devices will help businesses maintain high hygiene standards, support public health, address environmental challenges posed by paper towels and wipes, and aim to generate a year-5 post-project revenue of £74M.
Feedback Overview:
The idea of an intelligent surface disinfectant device is highly relevant and timely given the current focus on hygiene and public health. To successfully reach product-market fit and increase business value, it is essential to focus on user experience, ensure regulatory compliance, and establish strong partnerships with businesses and healthcare providers. Additionally, investing in marketing and awareness campaigns will help in building consumer confidence and driving adoption.
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CEO
Leading a healthcare company with a focus on hygiene and infection control.
How can we ensure that our disinfectant device meets all regulatory standards for use in healthcare settings?
Conduct thorough research on healthcare regulations, collaborate with regulatory experts, and engage in continuous testing and validation to ensure compliance.
What strategies can we employ to build partnerships with healthcare providers?
Develop a comprehensive value proposition, demonstrate the efficacy of the device through case studies, and offer pilot programs to showcase the benefits.
How can we differentiate our product from existing solutions in the market?
Focus on unique features such as automation, environmental sustainability, and superior disinfection efficacy, and highlight these in marketing materials.